by Stacey Cornelius | Copywriting
The Writers Secret Weapon for Non-writers A common — and invaluable — piece of advice for any writer is to always carry a notebook. It’s good advice even if you don’t consider yourself a writer. If you have to do any amount of writing, like a newsletter, blog posts,...
by Stacey Cornelius | Brand storytelling, Copywriting
The Case for Conversational Writing Plausible deniability: It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor —...
by Stacey Cornelius | Copywriting, Wordplay
Claim Your Call to Action Say “call to action” to folks who have seen too much pushy marketing you you might get an eye roll. But let’s look at how you can do it right, and what happens when you avoid it. A well-known writer and blogger with a...
by Stacey Cornelius | Copywriting, Marketing
Why Your Copywriter Does Not Have to Agree with You What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer. Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If...
by Stacey Cornelius | Copywriting, Wordplay
Wordplay: When to Use Force A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The...
by Stacey Cornelius | Copywriting, Marketing
Write Smart: Say What You Mean You know the feeling: mere minutes after you emerge from a meeting or event, the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to...
