by Stacey Cornelius | Copywriting, Wordplay
Claim Your Call to Action A well-known writer and blogger with a sizeable following starts an online community. Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get...
by Stacey Cornelius | Copywriting, Wordplay
Wordplay: When to Use Force A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The...
by Stacey Cornelius | Brand storytelling, Wordplay
Agency: What Naming a Business is All About Agency. In hindsight, it seems like a no-brainer. But there was some hair-pulling and gnashing of teeth, because naming things can be hard. Your business name, if you choose to operate under something other than your...
