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Claim Your Call to Action

Claim Your Call to Action

by | Copywriting, Wordplay

Claim Your Call to Action A well-known writer and blogger with a sizeable following starts an online community. Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get...
Wordplay: When to Use Force

Wordplay: When to Use Force

by | Copywriting, Wordplay

Wordplay: When to Use Force A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The...

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