by Stacey Cornelius | Copywriting, Wordplay
A well-known writer and blogger with a sizeable following starts an online community.Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get people talking, or even better,...
by Stacey Cornelius | Copywriting, Wordplay
A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés?It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these.What are you really trying to say?The easy choice is to grab a familiar...
by Stacey Cornelius | Brand storytelling, Wordplay
Agency. In hindsight, it seems like a no-brainer. But there was some hair-pulling and gnashing of teeth, because naming things can be hard. Your business name, if you choose to operate under something other than your personal name, has to resonate with your customers,...
