Wordplay: When to Use Force
A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The easy choice is to grab a...
Agency: What Naming a Business is All About
Agency. In hindsight, it seems like a no-brainer. But there was some hair-pulling and gnashing of teeth, because naming things can be hard. Your business name, if you choose to operate under something other than your personal name, has to resonate with your customers,...9 Creative Ways to Beat Writer’s Block
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