What’s Your Something?

What’s Your Something?

Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it.The old expression “unique selling proposition” might...
The Simple Power in a Life Story

The Simple Power in a Life Story

What did you want to be when you grew up?There’s a story in that.Maybe you’re still wondering. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.)That’s how a story begins. Make a simple statement, about something that matters to...

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