The Writer’s Secret Weapon for Non-writers
A common — and invaluable — piece of advice for any writer is to always carry a notebook.
It’s good advice even if you don’t consider yourself a writer.
If you have to do any amount of writing, like a newsletter, blog posts, or even shorter form writing like Facebook posts, you need ideas.
Even Instagram posts require captions.
Every touchpoint with your audience counts, so when an idea appears, grab it.
It’s more efficient and less stressful to plan ahead, and a collection of ideas is a great resource. You can even jot down notes about what kind of image you want to use.
It can also be easier to write when you’re not in your usual workspace, so take advantage of every opportunity to get some writing started. You might even get some writing done, thanks to that handy little book.
Your “notebook” can be an app on a smartphone, but there’s research that shows writing by hand is better for your memory. If you ask me, it’s also a more satisfying experience.
If your best inspiration hits you in the shower, you can get notebooks that work there, too.
Making notes is only a first step. You need to follow through on those ideas. So make your notes coherent. I recently scrolled through a set of bookmarks I made on my e-reader, with grand plans for several blog posts. With nothing to tell me why I bookmarked those pages, I had no clue what I intended to write about.
There were some good ideas that went into the ether. I think.
Running a business means you have a lot in your head, all the time. I like to tell people their brains are so filled with wisdom and knowledge that new stuff just slides off the top, but, well. We have a good chuckle and vow to do better next time.
So carry a notebook and take clear, detailed notes. Record the what and the why, and where your idea fits.
You won’t use all those ideas, but even the rejected ones can spark something new, that’s even better.