The Lowdown
Too Much Competition? Beat it with Brain Science
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
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The Writer’s Secret Weapon for “Non-writers”: Carry a Notebook
A common — and invaluable — piece of advice for any writer is to always carry a notebook. It’s good advice even if you don’t consider yourself a writer. But the notebook is just the first step.
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6 Simple Ways to Build Customer Trust
Trust in business is a fragile thing. Here's a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I caught...
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The Case for Conversational Writing
Plausible deniability. It would be a great name for a comic book villain. It's also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor — imagine a large D on a shield hanging behind...
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Flawed Criticism: Ignore these Words
The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable.There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be safely ignored.“This is terrible.”“Who...
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Claim Your Call to Action
A well-known writer and blogger with a sizeable following starts an online community.Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get people talking, or even better,...
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