The Lowdown
Marketing tools: keep it simple
Technology provides plenty of tools to help you promote your business. There are tools to manage and schedule projects, marketing, and even teams. You can get single tools to do all those things in one place. These tools are meant to make our lives easier. And, well,...
There are no stupid questions
Being in business means you never stop learning. You continually polish your skills, no matter what level of mastery you have in your chosen medium.You need to learn new marketing tools and techniques, too. Sometimes that means learning to use technology you’re not...
Too Much Competition? Beat it with Brain Science
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
The Writer’s Secret Weapon for “Non-writers”: Carry a Notebook
A common — and invaluable — piece of advice for any writer is to always carry a notebook. It’s good advice even if you don’t consider yourself a writer. But the notebook is just the first step.
6 Simple Ways to Build Customer Trust
Trust in business is a fragile thing. Here's a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I caught...
The Case for Conversational Writing
Plausible deniability. It would be a great name for a comic book villain. It's also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor — imagine a large D on a shield hanging behind...