by Stacey Cornelius | Business mindset
Being in business means you never stop learning. You continually polish your skills, no matter what level of mastery you have in your chosen medium.You need to learn new marketing tools and techniques, too. Sometimes that means learning to use technology you’re not...
by Stacey Cornelius | Business mindset, Marketing
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
by Stacey Cornelius | Copywriting
A common — and invaluable — piece of advice for any writer is to always carry a notebook. It’s good advice even if you don’t consider yourself a writer. If you have to do any amount of writing, like a newsletter, blog posts, or even shorter form writing like Facebook...
by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Brand storytelling, Copywriting
Plausible deniability. It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor — imagine a large D on a shield hanging...
