by Stacey Cornelius | Business mindset, Marketing
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Design, Marketing
I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable.A designer friend nodded and said, “We used to call that ‘ransom note design’.”I get the...
by Stacey Cornelius | Copywriting, Marketing
What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If that answer is also yes, you might want to...
by Stacey Cornelius | Brand storytelling, Marketing
“Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable...
by Stacey Cornelius | Marketing
When attention is currency, everyone is chasing exposure.And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable.There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...
