Don’t be Guilty of Ransom Note Communications
I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable. A designer friend nodded and said, “We used to call that ‘ransom note design’.” I get the...
Two Ways to Tell a Brand Story
“Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable...
Exposure: Show ‘Em Your Laundry
When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...
Write Smart: Say What You Mean
You know the feeling: mere minutes after you emerge from a meeting or event, the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean. Discomfort can...
Customers Buy Ideas First: Know What You Sell
There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you pull out your credit card. Right after you say...9 Tips to Beat Writer’s Block
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