by Stacey Cornelius | Business mindset, Marketing
Say Goodbye to “Failure” Here’s a simple thing that could change your whole outlook: Banish the word “failure” from your vocabulary. We live in a culture of reward and punishment; success and the f-word (no, the other one). There’s a dank, stinking puddle...
by Stacey Cornelius | Marketing
Marketing tools: keep it simple Technology provides plenty of tools to help you promote your business. There are tools to manage and schedule projects, marketing, and even teams. You can get single tools to do all those things in one place. These tools are meant to...
by Stacey Cornelius | Business mindset, Marketing
Too Much Competition? Beat it with Brain Science “There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in...
by Stacey Cornelius | Business mindset, Marketing
6 Simple Ways to Build Customer Trust Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the...
by Stacey Cornelius | Design, Marketing
Don’t be Guilty of Ransom Note Communications I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable.A designer friend nodded and said, “We...
by Stacey Cornelius | Copywriting, Marketing
Why Your Copywriter Doesn’t Have to Agree with You What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.Here’s a tougher question: do you expect the writer you hire to agree with everything you say?...
