by Stacey Cornelius | Marketing
Technology provides plenty of tools to help you promote your business. There are tools to manage and schedule projects, marketing, and even teams. You can get single tools to do all those things in one place. These tools are meant to make our lives easier. And, well,...
by Stacey Cornelius | Business mindset, Marketing
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Design, Marketing
I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable.A designer friend nodded and said, “We used to call that ‘ransom note design’.”I get the...
by Stacey Cornelius | Copywriting, Marketing
What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If that answer is also yes, you might want to...
by Stacey Cornelius | Brand storytelling, Marketing
“Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable...
