by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Design, Marketing
I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable.A designer friend nodded and said, “We used to call that ‘ransom note design’.”I get the...
by Stacey Cornelius | Copywriting, Marketing
What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If that answer is also yes, you might want to...
by Stacey Cornelius | Brand storytelling, Marketing
“Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable...
by Stacey Cornelius | Marketing
When attention is currency, everyone is chasing exposure.And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable.There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...
by Stacey Cornelius | Copywriting, Marketing
You know the feeling: mere minutes after you emerge from a meeting or event, the perfect reply pops into your head.If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.Discomfort can...
