What’s Your Something?

What’s Your Something?

Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it.The old expression “unique selling proposition” might...
Exposure: Show ‘Em Your Laundry

Exposure: Show ‘Em Your Laundry

When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...

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