Stop Undercharging: Tell Yourself a Better Story
Something that comes up every time I teach a workshop is the issue of pricing. At least one person expresses the concern they can’t price their work to make a decent profit, or worse, that friends and sometimes colleagues encourage them to set low prices...
Don’t be Guilty of Ransom Note Communications
I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable. A designer friend nodded and said, “We used to call that ‘ransom note design’.” I get the...
Two Ways to Tell a Brand Story
“Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable...
Exposure: Show ‘Em Your Laundry
When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...9 Tips to Beat Writer’s Block
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