by Stacey Cornelius | Brand storytelling
What’s Your Something? Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it.The old expression “unique...
by Stacey Cornelius | Brand storytelling, Business mindset
Stop Undercharging: Tell Yourself a Better Story Something that comes up every time I teach a workshop is the issue of pricing. At least one person expresses the concern they can’t price their work to make a decent profit, or worse, that friends and sometimes...
by Stacey Cornelius | Design, Marketing
Don’t be Guilty of Ransom Note Communications I was complaining about a print newsletter published years ago by a local nonprofit. A different font for each section, and in different sizes. The thing was nearly unreadable.A designer friend nodded and said, “We...
by Stacey Cornelius | Copywriting, Marketing
Why Your Copywriter Doesn’t Have to Agree with You What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.Here’s a tougher question: do you expect the writer you hire to agree with everything you say?...
by Stacey Cornelius | Brand storytelling, Marketing
Two Ways to Tell a Brand Story “Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images...
