by Stacey Cornelius | Business mindset, Marketing
Say Goodbye to Failure Want a simple thing that could change the direction of your business? Say goodbye to failure. Just banish the word from your vocabulary. We live in a culture of extremes. Reward and punishment, success and the f-word (no, not that one). There’s...
by Stacey Cornelius | Marketing
Marketing tools: keep it simple Technology provides plenty of tools to help you market — and run — your business. There are tools to manage and schedule blog posts, social posts, projects, and teams. You can get a single tool to do a bunch of those things. These tools...
by Stacey Cornelius | Business mindset, Marketing
Too Much Competition? Beat it with Brain Science “There’s too much competition.” You hear that from people in just about every field. It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business....
by Stacey Cornelius | Business mindset, Marketing
6 Simple Ways to Build Customer Trust Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the...
by Stacey Cornelius | Design, Marketing
Are You Guilty of Ransom Note Communications? You might have seen sometghing like this. A newsletter with a different font for each section, and in different sizes. The thing is nearly unreadable. Listening quietly, a graphic designer nodded and said, “We used to call...
by Stacey Cornelius | Copywriting, Marketing
Why Your Copywriter Does Not Have to Agree with You What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer. Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If...
