by Stacey Cornelius | Business mindset, Marketing
“There’s too much competition.” You hear that from people in just about every field.It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business.But you can beat that competition with brain...
by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Brand storytelling, Business mindset
The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable.There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be safely ignored.“This is terrible.”“Who...
by Stacey Cornelius | Business mindset
A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a delight or a disappointment.It was 15 minutes before the show closed. I was looking for a specific potter, to replace a mug that got broken months ago — only a week after...
by Stacey Cornelius | Brand storytelling, Business mindset
Something that comes up every time I teach a workshop is the issue of pricing. At least one person expresses the concern they can’t price their work to make a decent profit, or worse, that friends and sometimes colleagues encourage them to set low prices...
