by Stacey Cornelius | Business mindset, Marketing
Say Goodbye to “Failure” Here’s a simple thing that could change your whole outlook: Banish the word “failure” from your vocabulary. We live in a culture of reward and punishment; success and the f-word (no, the other one). There’s a dank, stinking puddle...
by Stacey Cornelius | Business mindset
There are no stupid questions Being in business means you never stop learning. You continually polish your skills, no matter what level of mastery you have in your chosen medium. You need to learn new marketing tools and techniques, too. Sometimes that means learning...
by Stacey Cornelius | Business mindset, Marketing
Too Much Competition? Beat it with Brain Science “There’s too much competition.” You hear that from people in just about every field. It’s discouraging, to the point where you might wonder if there’s any point in trying to market your business, or even be in business....
by Stacey Cornelius | Business mindset, Marketing
6 Simple Ways to Build Customer Trust Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the...
by Stacey Cornelius | Brand storytelling, Business mindset
Flawed Criticism: Ignore these Words The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable.There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be...
by Stacey Cornelius | Business mindset
Two Minutes to Delight or Disappoint A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a delight or a disappointment.It was 15 minutes before the show closed. I was looking for a specific potter, to replace a mug that got...
