by Stacey Cornelius | Brand storytelling, Copywriting
The Case for Conversational Writing Plausible deniability: It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor —...
by Stacey Cornelius | Brand storytelling, Business mindset
Flawed Criticism: Ignore these Words The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable. There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be...
by Stacey Cornelius | Brand storytelling
What Is Your Something? Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it. The old expression “unique selling proposition” might put the sparkle in...
by Stacey Cornelius | Brand storytelling, Business mindset
Stop Undercharging: Tell Yourself a Better Story Something that comes up every time I teach a workshop is the issue of pricing. At least one person expresses the concern they can’t price their work to make a decent profit, or worse, that friends and sometimes...
by Stacey Cornelius | Brand storytelling, Marketing
Two Ways to Tell a Brand Story “Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images...
by Stacey Cornelius | Brand storytelling
The Simple Power in a Life Story What did you want to be when you grew up? There’s a story in that. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.) That’s how a story begins. Make a simple statement, about something that...
