by Stacey Cornelius | Business mindset, Marketing
6 Simple Ways to Build Customer Trust Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the...
by Stacey Cornelius | Brand storytelling, Copywriting
The Case for Conversational Writing Plausible deniability: It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor —...
by Stacey Cornelius | Brand storytelling, Business mindset
Flawed Criticism: Ignore these Words The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable. There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be...
by Stacey Cornelius | Copywriting, Wordplay
Claim Your Call to Action Say “call to action” to folks who have seen too much pushy marketing you you might get an eye roll. But let’s look at how you can do it right, and what happens when you avoid it. A well-known writer and blogger with a...
by Stacey Cornelius | Business mindset
Two Minutes to Delight or Disappoint A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a delight or a disappointment. It was 15 minutes before the craft show closed. I was looking for a specific potter, to replace a mug...
