by Stacey Cornelius | Brand storytelling
What Is Your Something? Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it. The old expression “unique selling proposition” might put the sparkle in...
by Stacey Cornelius | Brand storytelling, Business mindset
Stop Undercharging: Tell Yourself a Better Story Something that comes up every time I teach a workshop is the issue of pricing. At least one person expresses the concern they can’t price their work to make a decent profit, or worse, that friends and sometimes...
by Stacey Cornelius | Design, Marketing
Are You Guilty of Ransom Note Communications? You might have seen sometghing like this. A newsletter with a different font for each section, and in different sizes. The thing is nearly unreadable. Listening quietly, a graphic designer nodded and said, “We used to call...
by Stacey Cornelius | Copywriting, Marketing
Why Your Copywriter Does Not Have to Agree with You What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer. Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If...
by Stacey Cornelius | Brand storytelling, Marketing
Two Ways to Tell a Brand Story “Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images...
