by Stacey Cornelius | Copywriting, Wordplay
Claim Your Call to Action Say “call to action” to folks who have seen too much pushy marketing you you might get an eye roll. But let’s look at how you can do it right, and what happens when you avoid it. A well-known writer and blogger with a...
by Stacey Cornelius | Copywriting, Wordplay
Wordplay: When to Use Force A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The...
by Stacey Cornelius | Brand storytelling, Wordplay
Agency: What Naming a Business is All About Naming things can be hard. Your business name, if you choose to operate under something other than your personal name, has to resonate with your customers, describe what you do, and stand the test of time. A dictionary and...
