by Stacey Cornelius | Marketing
Exposure: Show Em Your Laundry When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking...
by Stacey Cornelius | Brand storytelling
The Simple Power in a Life Story What did you want to be when you grew up? There’s a story in that. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.) That’s how a story begins. Make a simple statement, about something that...
by Stacey Cornelius | Copywriting, Wordplay
Wordplay: When to Use Force A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés? It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these. What are you really trying to say? The...
by Stacey Cornelius | Copywriting, Marketing
Write Smart: Say What You Mean You know the feeling: mere minutes after you emerge from a meeting or event, the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to...
by Stacey Cornelius | Marketing
Customers Buy Ideas First: Know What You Sell There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you...
