by Stacey Cornelius | Brand storytelling, Marketing
Two Ways to Tell a Brand Story “Brand storytelling” doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images...
by Stacey Cornelius | Marketing
Exposure: Show Em Your Laundry When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking...
by Stacey Cornelius | Copywriting, Marketing
Write Smart: Say What You Mean You know the feeling: mere minutes after you emerge from a meeting or event, the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to...
by Stacey Cornelius | Marketing
Customers Buy Ideas First: Know What You Sell There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you...
by Stacey Cornelius | Copywriting, Marketing
Pick Your Professional Writing Tone Establishing the right professional writing tone can be a challenge. The written word can be tricky to translate. Not into other languages, but from spoken words into those lines and curves we read on screens and on paper. What’s...
