What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.
Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If that answer is also yes, you might want to reconsider.
"Brand storytelling" doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time framework. It’s often something else entirely: a combination of words — in the case of print ads, very few words — and images that create a memorable experience.How you...
When attention is currency, everyone is chasing exposure.And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable.There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...
What did you want to be when you grew up?
There’s a story in that.
Maybe you’re still wondering. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.)
That’s how a story begins. Make a simple statement, about something that matters to you. Or something that delights you. Then elaborate.
A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés?
It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these.
What are you really trying to say?
You know the feeling: mere minutes after you emerge from an uncomfortable situation the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.
Discomfort can trip you up when you’re face to face. It doesn’t matter if it’s a business situation you’re unsure of, or that person you’d really like to connect with. You get jittery and the moment is lost.