When attention is currency, everyone is chasing exposure.And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable.There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...read more
What did you want to be when you grew up?
There’s a story in that.
Maybe you’re still wondering. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.)
That’s how a story begins. Make a simple statement, about something that matters to you. Or something that delights you. Then elaborate.read more
A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés?
It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these.
What are you really trying to say?read more
You know the feeling: mere minutes after you emerge from an uncomfortable situation the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.
Discomfort can trip you up when you’re face to face. It doesn’t matter if it’s a business situation you’re unsure of, or that person you’d really like to connect with. You get jittery and the moment is lost.read more
There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you pull out your credit card.
Right after you say “I want . . . ” Or “I need . . . ” your mind begins to create a picture.read more
Establishing an appropriate professional writing tone can be a challenge. The written word can be tricky to translate. Not into other languages, but from spoken words into those lines and curves we read on screens and on paper. What’s often lost in translation is...read more