Marketing, Branding & Mindset Articles for Solo Business Owners
The Case for Conversational Writing
Plausible deniability: It would be a great name for a comic book villain. It's also an elegant way...
Flawed Criticism: Ignore these Words
The reluctance to tell your brand story — the sometimes very personal reason you do what you do —...
Claim Your Call to Action
A well-known writer and blogger with a sizeable following starts an online community. Smart,...
Two Minutes to Delight or Disappoint
A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a...
What’s Your Something?
Shouting and tired jargon need not apply.Communicating what sets your business apart — so your...
Stop Undercharging: Tell Yourself a Better Story
Something that comes up every time I teach a workshop is the issue of pricing. At least one...