Words that mean business: The Agency blog
The Case for Conversational Writing
Plausible deniability: It would be a great name for a comic book villain. It's also an elegant way...
Flawed Criticism: Ignore these Words
The reluctance to tell your brand story — the sometimes very personal reason you do what you do —...
Claim Your Call to Action
Say "call to action" to folks who have seen too much pushy marketing you you might get an eye...
Two Minutes to Delight or Disappoint
A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a...
What Is Your Something?
Communicating what sets your business apart — so your customers know they're in the right place —...
Stop Undercharging: Tell Yourself a Better Story
Something that comes up every time I teach a workshop is the issue of pricing. At least one...