The Lowdown

Write Smart: Say What You Mean

Write Smart: Say What You Mean

You know the feeling: mere minutes after you emerge from an uncomfortable situation the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.

Discomfort can trip you up when you’re face to face. It doesn’t matter if it’s a business situation you’re unsure of, or that person you’d really like to connect with. You get jittery and the moment is lost.

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Customers Buy Ideas First: Know What You Sell

Customers Buy Ideas First: Know What You Sell

There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you pull out your credit card.

Right after you say “I want . . . ” Or “I need . . . ” your mind begins to create a picture.

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