Words that mean business: The Agency blog
Are You Guilty of Ransom Note Communications?
You might have seen sometghing like this. A newsletter with a different font for each section, and...
Why Your Copywriter Does Not Have to Agree with You
What do you want when you hire a copywriter or content writer? Someone to make you look good, yes? Sure. Easy answer.
Here’s a tougher question: do you expect the writer you hire to agree with everything you say? If that answer is also yes, you might want to reconsider.
Two Ways to Tell a Brand Story
"Brand storytelling" doesn’t necessarily mean a captivating tale that fits into a Once Upon a Time...
Exposure: Show Em Your Laundry
When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the...
The Simple Power in a Life Story
What did you want to be when you grew up?
There’s a story in that.
Maybe you’re still wondering. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.)
That’s how a story begins. Make a simple statement, about something that matters to you. Or something that delights you. Then elaborate.
Wordplay: When to Use Force
A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés?
It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these.
What are you really trying to say?