A few words about business: The Agency blog
Write Smart: Say What You Mean
You know the feeling: mere minutes after you emerge from an uncomfortable situation the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.
Discomfort can trip you up when you’re face to face. It doesn’t matter if it’s a business situation you’re unsure of, or that person you’d really like to connect with. You get jittery and the moment is lost.
Customers Buy Ideas First: Know What You Sell
There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you pull out your credit card.
Right after you say “I want . . . ” Or “I need . . . ” your mind begins to create a picture.
Pick Your Professional Writing Tone
Establishing the right professional writing tone can be a challenge. The written word can be...
Agency: What Naming a Business is All About
Naming things can be hard. Your business name, if you choose to operate under something other than...