Claim Your Call to Action

Claim Your Call to Action

A well-known writer and blogger with a sizeable following starts an online community.Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get people talking, or even better,...
Two Minutes to Delight or Disappoint

Two Minutes to Delight or Disappoint

A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a delight or a disappointment.It was 15 minutes before the show closed. I was looking for a specific potter, to replace a mug that got broken months ago — only a week after...
What’s Your Something?

What’s Your Something?

Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it.The old expression “unique selling proposition” might...

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