The Lowdown

Claim Your Call to Action

Claim Your Call to Action

A well-known writer and blogger with a sizeable following starts an online community.Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get people talking, or even better,...

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What’s Your Something?

What’s Your Something?

Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they're in the right place — can feel pretty uncomfortable if you're not used to doing it.The old expression “unique selling proposition” might put the...

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