The Lowdown

Thoughts on communications, branding, storytelling, and marketing.

Write Smart: Say What You Mean

You know the feeling: mere minutes after you emerge from an uncomfortable situation the perfect reply pops into your head. If only you could rewind and deliver that stellar bit of insight. If only you’d been able to seize the chance to say what you mean.

Discomfort can trip you up when you’re face to face. It doesn’t matter if it’s a business situation you’re unsure of, or that person you’d really like to connect with. You get jittery and the moment is lost.

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Customers Buy Ideas First: Know What You Sell

There are a bunch of things that have to happen before a customer slaps their money on the table. You already know that: you’re a customer, too. But you may not have considered this: you buy ideas first. Then you pull out your credit card.

Right after you say “I want . . . ” Or “I need . . . ” your mind begins to create a picture.

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Professional Writing Tone: What’s Right for You?

    Establishing an appropriate professional writing tone can be a challenge. The written word can be tricky to translate. Not into other languages, but from spoken words into those lines and curves we read on screens and on paper. What’s often lost in...

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