The Lowdown

Thoughts on communications, branding, storytelling, and marketing.

Exposure: Show ‘Em Your Laundry

When attention is currency, everyone is chasing exposure. And yet, for many of us, hitting the publish button leaves us feeling downright vulnerable. There we are, out in the world, showing off our laundry. We imagine ourselves blinking in the hot lights, straining to...

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The Simple Power in a Life Story

What did you want to be when you grew up?

There’s a story in that.

Maybe you’re still wondering. (I want to be Judi Dench when I grow up. Well. Judi Dench as M in the James Bond movies.)

That’s how a story begins. Make a simple statement, about something that matters to you. Or something that delights you. Then elaborate.

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Wordplay: When to Use Force

A force to be reckoned with. The driving force. A tour de force. Stylish expressions or clichés?

It doesn’t matter. At least, not yet. What you need to consider first is why you’d use any of these.

What are you really trying to say?

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