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Editing web copy is one of the smartest things a business owner can do. The temptation is to use words and words and words to convince customers you’re the right person for the job, but that approach is more likely to overwhelm. How many words are needed to make your point? What works best for your customers? What works best for the online attention span?

Tomato Graphics is a friendly, energetic, boutique graphic design business in Amarillo, Texas. A redesigned website called for refreshed, pared-down copy to ensure the content is easy to scan, especially for potential clients accessing the site on mobile.

The project also included a brief social media plan to aid marketing efforts.


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