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Two Minutes to Delight or Disappoint

Two Minutes to Delight or Disappoint

Two Minutes to Delight or Disappoint A small thing can make a big difference in the eyes of a customer. The smallest exchange can be a delight or a disappointment.It was 15 minutes before the show closed. I was looking for a specific potter, to replace a mug that got...
What’s Your Something?

What’s Your Something?

What’s Your Something? Shouting and tired jargon need not apply.Communicating what sets your business apart — so your customers know they’re in the right place — can feel pretty uncomfortable if you’re not used to doing it.The old expression “unique...

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