by Stacey Cornelius | Copywriting
A common — and invaluable — piece of advice for any writer is to always carry a notebook. It’s good advice even if you don’t consider yourself a writer. If you have to do any amount of writing, like a newsletter, blog posts, or even shorter form writing like Facebook...
by Stacey Cornelius | Business mindset, Marketing
Trust in business is a fragile thing. Here’s a quick story: In the span of 24 hours, two people told me to find an independent mechanic rather than take my car, which had a transmission problem, to a dealership, because the dealership “is in it for the money”.I...
by Stacey Cornelius | Brand storytelling, Copywriting
Plausible deniability. It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor — imagine a large D on a shield hanging...
