by Stacey Cornelius | Brand storytelling, Copywriting
Plausible deniability. It would be a great name for a comic book villain. It’s also an elegant way to describe ducking nefarious knowledge (although Ducking Nefarious Knowledge could be Plausible Deniability’s evil mentor — imagine a large D on a shield hanging...
by Stacey Cornelius | Brand storytelling, Business mindset
The reluctance to tell your brand story — the sometimes very personal reason you do what you do — is understandable.There are harsh critics out there. And there are imaginary critics in your head. But some of their words can be safely ignored.“This is terrible.”“Who...
by Stacey Cornelius | Copywriting, Wordplay
A well-known writer and blogger with a sizeable following starts an online community.Smart, creative, engaged people join in healthy numbers, but the conversation quickly fizzles out. A community member asks the group about ways to get people talking, or even better,...
